|Case Study: Marketing Strategy, Internet Marketing, and Implementation Services
for Iomega Corporation
Iomega is the recognized leader in removable storage solutions and the creator of the award winning Zip drive. When it was time for them to launch their first commercial software offering, Quik Sync2, an automatic backup utility, they recruited 1-for-All to create a Go-to-Market Plan for them. Working with their in-house product management, e-business, and marketing teams, 1-for-All developed a comprehensive launch plan that provided detailed recommendations covering 37 marketing elements including public relations, channel activities, print advertising, and electronic marketing.
While Iomega had the staff and expertise to execute many of the elements of the plan, they were new to Internet Marketing and therefore recruited 1-for-All to manage implementation of that portion of the plan, which included banner advertising, search engine optimization and e-mail marketing activities. As part of this effort, 1-for-All successfully functioned as the project manager for a team that consisted of in-house personnel, consultants and third party vendors.
Taking the banner advertising campaign as an example, 1-for-All: