|Case Study: Product Strategy, Marketing Strategy, Internet Marketing, and Implementation Services
for Internet Products, Inc. (acquired by St. Bernard Software)
In 1999, Internet Products introduced iPrism, the world’s first Internet server appliance dedicated to Internet access monitoring and control. iPrism enables corporations, schools and other organizations to make the Internet a safer and more productive environment for end users, while protecting the organization from the legal liabilities associated with inappropriate Internet usage. Internet Products was looking for a firm that could help them plan then implement this major launch. 1-for-All was their choice.
After creating a multi-faceted Go-to-Market Plan designed to achieve their unit sales and revenue goals on a marketing budget that didn’t leave room for error, 1-for-All was retained to act as Internet Products’ virtual marketing department. As part of this service, Nev Grove became Internet Products’ VP of Marketing, managing both in-house marketing personnel as well as 1-for-All specialists in a number of marketing disciplines.
Over the course of a year and a half, prior to their successful acquisition of Internet Products by St. Bernard Software, 1-for-All implemented a number of successful marketing programs designed to generate leads, promote the company, and promote the brand. Activities included: