Case Study: Public Relations Strategy

1-for-All helps UK Company prepare for Best of Show entry

for Parc Technologies

How important is winning a Best of Show award?

One UK startup realized early on that such an award could make all the difference in gaining high visibility and sales in the United States. So they hired 1-for-All to audit their product and advise them how best to describe its key features and benefits to an US audience.

Having worked with a number of companies on Best of Show entries 1-for-All has developed an understanding of what some of the judges are looking for. For example many entrants forget to explain the real customer benefits of their offering and instead spend valuable time explaining complex technical issues.

Past clients of 1-for-All that have won Best of Show awards at shows such as NetWorld + Interop include IPivot and Intel.


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