|Case Study: Marketing Strategy, Internet Marketing, and Implementation Services
for St. Bernard Software
iPrism is one of three core product lines at St. Bernard. It is a unique Web Filtering Appliance that enables organizations to reduce bandwidth drain, productivity loss, and legal liabilities associated with inappropriate Internet usage. 1-for-All Marketing was recruited by St. Bernard to help them multiply their lead generation capabilities 6 fold and do so in as short a time frame as possible.
After creating a Go-to-Market Plan focused on fast start lead generation for St. Bernard, 1-for-All began the implementation and project management process for a campaign that included: