Quick Reference Guide, Partner Program Guide

for Coradiant Inc.

Coradiant makes network appliances that offer
data center operations teams real-time visibility into the health of web applicationsóall from the end userís perspective. Their equipment watches and records real users in real time as they interact with web-based applications to assure visitors of an enjoyable online experience.

In the ongoing evolution of their partner program, Coradiant turned to 1-for-All Marketing to develop a Partner Quick Reference Guide, highlighting the information of most immediate use to partners in the sales channel:
  • overview of products
  • explanation of features and functions
  • benefits to customers
  • benefits to partners
  • representative clients
  • competitive advantages
  • optimal prospects
  • sales discovery questions

It was critical that the new content in the guide match the look and feel of existing collateral across multiple product lines. 1-for-All accomplished this without the time-consuming need to find and update existing source files.

Coradiant uses this proprietary guide to help its partners boost channel and follow-on sales by having as much information as possible at their fingertips. 1-for-All also created a follow-on Partner Program Guide for Coradiant.

 

"1-for-All helped us develop the Quick Reference Guide at an important time in the development of our partner program. The piece looks great. I've had some good feedback regarding it, and I'm looking forward to working with 1-for-All again."

- Director of Partner Development

Partner Program Guide (600KB)


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