1-For-All Marketing- Localization Case Studies: Remedy Corporation

International Product Management

for Remedy Corporation (acquired by BMC Software)

Remedy's Action Request System, a foundation for enterprise applications such as help desk and customer relationship management, allows organizations worldwide to build software solutions that improve workflow internally and externally. Its Core Products Marketing team connects Development efforts with customer needs, and its international product manager sets the pace of overseas product development and international product launch.

Remedy engaged John White of 1-for-All Marketing as consulting International Product Manager at a pivotal time in the growth of its localization team and of its Japanese product effort.

International product management in enterprises such as Remedy requires several skills, including:

Training international sales representatives for upcoming product launches
Lobbying worldwide market requirements into product plans
Protecting localization/internationalization teams from over-commitment
Unifying international product management and knowledge across other business units
Standardizing localization efforts by in-country partners
Pricing and marketing localization kits
Digesting accumulated knowledge into accurate FAQs
Keeping international products/projects alive and visible in the organization
Publishing data on international sales
Keeping worldwide goals consistent with domestic ones while observing local needs

"1-for-All handled our international product management at Remedy with a very short learning curve. John White not only preserved precious worldwide momentum we had built up inside our division, but also supported the technical requirements of our Japanese subsidiary and kept product information moving to and from our Asian and European offices. International products really need a champion, and John plays that role very well."

- Director of Product Management